This slogan represents a revolutionary banner for cementing the DPRK's single-minded unity as firm as a rock by thoroughly implementing the revolutionary mass line of the WPK and a militant banner reflecting its steadfast will to realize all the ideals and happiness of the DPRK people, the editorial notes, and goes on:

The slogan "We Serve the People!" is based on the WPK's outlook on the people and its philosophy of love for them that it is necessary to bring a flower into full bloom even on a rock and pluck a star from the sky if desired by them.

Unshakable are the determination and will of the WPK to wage a dynamic all-out offensive to improve the people's standard of living on the basis of the great victory and success gained in the drive for a great revolutionary surge in an effort to enable the Korean people to fully enjoy blessings under socialism as they weathered stern trials following the Party.

It is the political creed of General Secretary Kim Jong Il that the popular masses are the dearest and strongest beings in the world and nothing should be spared for them.

The DPRK's cause of building a great prosperous and powerful nation is sure to triumph thanks to the great leadership of the WPK which translates all the ideals of the people into realities under the uplifted slogan "We Serve the People!" and its service personnel and people who remain true to its Songun leadership, cherishing the faith that "When the Party Is Determined, We Can Do Anything!"