The bulletin carried a portrait of Kim Jong Il and an article titled "Son of People."

The article noted that Kim Jong Il always respects the people saying that if there is an almighty being in the world, it is the people. Citing facts to prove his popular personality, the article went on:

The politics pursued by him is one for the people and the socialist system centered on the popular masses was built in the DPRK as he respects people as a teacher, believing in them as in Heaven and considers himself as their son and faithful servant.

He always tells officials to be very modest with unassuming character before the people.

He has made forced marches for tireless field guidance in the true sense of the word to build a thriving socialist nation in the DPRK where people will live with nothing to desire more in the world.