Beijing, September 29 (KCNA) --The head of the Publicity Department of the C.C., the Communist Party of China on Tuesday called for strictly implementing the mass line of the party.

Liu Yunshan, speaking at a round-table talk with publicity department heads of county party committees, said that implementing the mass line, which is a great tradition of the party's ideological, cultural and publicity work, makes it possible to carry on the work properly and vigorously.

Though there has been a great change in the situation of the world, the situation of the country and the contents, form and mission of the ideological, cultural and publicity work, the basic principle of relying on the people and serving them should remain unchanged, he added.