The poster has slogan "The great leader Comrade Kim Jong Il will always be with us" written in block letter. There are letters "The Day of the Shining Star" and the logo of the festival in the upper part of the poster and the letters "The 17th Kimjongilia Festival" and the venue and period of the festival in its lower part.

Depicted in its center are the Jong Il Peak and forest covered with snow and the Kim Jong Il's birthplace in the Paektusan Secret Camp and Kimjongilias in full bloom.