The bulletin explained in detail the immortal flower in articles titled "How Kimjongilia was bred" and "Feature of Kimjongilia."

It said:

The meaning and value of Kimjongilia lie in that it fully represents the personality of Kim Jong Il as a great man.

The pure red color of the flower symbolizes his noble idea, unshakable faith and tireless extraordinary enthusiasm. The high quality of the famous flower is clearly manifested in the large flower, and the high spirit of the peerlessly great man is reflected in the big and strong stalk.

Its leaves look like human hearts and its color symbolizes peace, friendship and justice.

Indeed, Kimjongilia is the flower praising the great man from its color to leaves.