His political faith is crystallized in the slogan "We Serve the People!" He had always led the officials to live and work as faithful servants of the people, bearing in mind this slogan set forth by the Workers' Party of Korea.

On the New Year's Day of one year, he sat together with officials and said that all the lines and policies of the WPK are for the interests of the people. And he stressed that the officials should make it their habit to always go among the popular masses and learn from them and share bitters and sweets with them and regard it as the highest honor and pride to serve the people.

When he gave field guidance to Jagang Province, he was very satisfied to hear members of a family work-team in charge of maintenance of Kubong Pass road call the chief Party secretary of the province "Our chief Party secretary".

At that time, he said that people don't give a word "Our" to anyone with ease and this word is the best title and honor they would offer officials.

Indeed, Chairman Kim Jong Il's ardent love for the people and his noble spirit of devoted service to them became an motive power for training the officials as faithful servants of the popular masses.